How to Market Your Rental: Part 1

Written by Amanda Mears

November 13, 2019

Between the holidays and the weather, winter can be a dead-zone for the rental industry. Although it may not be an ideal time for filling vacancies, it IS a great time to start preparing for the busy season ahead so that when the best time to rent rolls around you’ll be ready.

Here’s how to ensure that your rentals are in high demand.

Pay attention to reviews

If you haven’t been already, this is the year to focus on getting more positive feedback. For apartment communities, that means keeping tabs on what people are saying about you on Yelp, Google, and Facebook.

Make sure you have an account on each platform and are responding to both praise and criticism. Even a simple “Thanks for taking the time to leave a review!” shows renters that you’re listening to their feedback.

If the problem is that you lack the reviews to set you apart from other communities in the area, try sending an email to current tenants asking them to leave a review or do a social media promotion on your apartment community page. When asking for reviews, it always helps to have an incentive like being entered into a drawing for a gift card.

Amp up your listings

Start prepping now for future vacancies so that when it comes time to list you have everything ready. Make sure you have up-to-date photos of every room and all the shared amenities.

You should also spend time exploring the extra ad opportunities on the sites where you list. For example, on the ILS Rentler you can purchase banners that say “Pet-Friendly” “Brand New” or “Utilities Included”. If you accept applications online, you can also specify that right on your listing.

Use this time to think of possible titles for the listings you’ll have available. Tip: Don’t waste space putting the number of bedrooms and bathrooms, since all those details can be seen on the search page. Instead, use this space to tout something that sets you apart like “Newly remodeled, first month free” or “Near downtown, utilities included!”

Woo tenants with tech 

Today’s tenants are looking for convenience, and offering easy solutions for everyday rental woes can give you an edge.

For example, if you accept online rent payments or manage maintenance requests digitally, that’s an awesome value-add and you should include it in the listing.

The same goes for things like app-controlled thermostats and other smart home features. Home technology is blowing up, and the money you spend on upgrading your rental will pay off…you just have to make sure to advertise it.


Submit a Comment

Your email address will not be published. Required fields are marked *

Related Articles

Rebuild Costs: What Landlords Need To Know

Rebuild Costs: What Landlords Need To Know

It’s been a difficult time for landlords. The uncertainty of the pandemic has created unique challenges, and, although the situation is improving, the future is still uncertain. With so many things to consider, rebuild costs are probably not at the top of landlords’...

read more
How to Save Time and Money when Managing Rental Properties

How to Save Time and Money when Managing Rental Properties

Being an effective landlord or property investor involves mastering some basic techniques and establishing an entrepreneurial mindset with regard to managing rental properties. To maximize profit on your investment properties, you should too know about different time...

read more
Purchasing Investment Properties: What Should I Keep in Mind?

Purchasing Investment Properties: What Should I Keep in Mind?

When it comes to investing in real estate, the first thing that comes to mind is whether it will be a lucrative investment that can potentially boost your investment portfolio. If you’re about to buy your first investment property, you’re probably wondering what the...

read more